Registration Fee:  NAIFA Members - FREE
                                SFSP Members    - FREE
                                Non-Members     - Available to members only


Call 317-844-6268 for registration questions.

December 10, 2020

(All times are EST)

  8:50 am:  Sign-in to Zoom and Join Meeting

  9:00 am - 10:30 am:  Presentation




                      "Radical Relevance"

                     Bill Cates, CSP, CPAE
Hall of Fame Speaker, Author & Coach, Relationship Marketing System

                     (1.5 hours Indiana Insurance CE approved)

Bill is the founder and CEO of Referral Coach International, a Hall of Fame Speaker, business coach & author of  4 bestselling books - Don't Keep Me a SecretGet More Referrals NowBeyond Referrals, and Radical Relevance.

Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.

No one on the planet knows more about how to acquire high-level clients or customers through word of mouth, referrals, and personal introductions than Bill Cates, CSP (Certified Speaking Professional), CPAE (Council of Peers Award for Excellence).  Bill’s international expertise has been established through his four books, as well as hundreds of presentations throughout the world.

Bill’s referral system has been featured in Success Magazine, Entrepreneur Magazine, Selling Power, and the Wall Street Journal. And his own business success has been featured in Money Magazine.

He earned his CSP (Certified Speaking Professional) designation in 1999, becoming one of the top 10% of speakers to earn this accreditation. In 2010 he was inducted into the Speaker’s Hall of Fame. This award of excellence has been bestowed on less than 150 speakers since 1977. Bill now sits on the Board of Directors for the National Speaking Association.

Bill is also somewhat of an adventurer. He has reached the summit of Mt. Kilimanjaro, trekked in the Himalayas, camped in the Arctic Circle, lived on a houseboat in Kashmir, and toured the country as the drummer of a rock and roll band.

This session will outline the nuggets found in Bill's book Radical Relevance.  Key points:  Sharpen Your Value Proposition, Cut Through the Noise & Win More Ideal Clients.  Your prospects and clients are bombarded with messages from all directions.  You must hit the bullseye in their brain with messaging that is radically relevant to grab their attention and critically compelling to move them to take meaningful action.

It's time to discover:

- How to message your value to only attract your Right-Fit Clients™

- A way to communicate your differentiation that matters to your prospects

- 3 critical elements of a compelling value proposition that move people to take action.


How you perceive, believe in, and communicate your value is fundamental to your success. Be relevant or be ignored!


Register for Virtual Attendance using Zoom Webinar

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Questions?  Call us at 317-844-6268.

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